Have an Interview? Get a C.L.U.E.

After all the work you put into applying for jobs — revamping your resume and cover letters, networking, finding the right vacancies — it’s easy to get caught off guard when you are called in for an interview. Don’t let your next interview be run-of-the-mill by simply practicing your responses to the standard interview questions. Instead, make a stand-out case for being the right person for the job. Here are 4 C.L.U.E.’s and how to use them to your advantage during the interview.

Current events. Most companies have employees dedicated to spreading good news about what the company is doing. And lucky you, these announcements can be found in on the web site. Look for key words on the site map like: “media contacts”, “press releases” or “in the news.” Weave your awareness of what’s going on into the interview conversation. “I noticed that your company adopted a local domestic violence shelter by helping with repairs and renovations . How often do you take on these types of projects? “

Likability Language. Yes, the potential employer needs to like you, but you should also want to like the employer. Listen for those things that indicate what YOU like in a job and company. An example of what I like to hear is a good balance of positivity and honesty. I am leery about companies whose interviewers discuss complaints about former or current employees (“they just aren’t performing and we need to bring in someone who will) and who only talk about all the great things, but refuse to mention challenges (What are they hiding?). I also like to hear more references to “us” and “we” than “them and they.”

Understanding of the employer’s needs. During the interview listen for more than the questions the interviewer is asking. Listen for why they are asking them. For instance, why are they hiring? Perhaps they are hiring to overcome existing challenges, start new projects, or prepare for expansion or other plans for the future. If they don’t mention these things, ask about them. Answers to “why” can provide valuable insight about the company, generate better discussion and improve your follow-up strategy if you jot down a few notes.

Effective Follow-up. Yes, send a thank you note within 24-48 hours, preferably a handwritten note card. But beyond that, include the clues you so strategically collected and jotted down to help him recall the great conversation. Don’t forget to create a connection between you and the company AND say you want the job. For example, “I enjoyed discussing new initiative X, and am excited at the possibility of contributing to its success by applying my solid background in that that arena.”

Which of these interview clues have you successfully collected and used? What others can you suggest?

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